360 campaigns
It all begins with an idea – then ends with strong messaging and creative to back it.
face yourself.
The annual campaign was intentionally targeted at pre-existing clients to incentivize them to take a certain amount of classes within a 30 day period for an exclusive gift. The approach for the 2020 campaign was to tie mindfulness and mental health awareness to fitness training, with use of mirror reflection imagery tied in with a soft-tone on marketing collateral.
not for tomatoes.
The campaign was geo-targeted to MJBIZCON 2019 attendees. It has always been difficult to effectively market within the Cannabis Industry while staying true to brand ethos and voice. “Not For Tomatoes” was a creative way to steer around sanitization restrictions as well as take a dig at competitors who hide behind vegetables rather than be forward-facing about their cannabis nutrient products.
